Table of Contents
Introduction: Metricool Review
Metricool Review — Growing on TikTok isn’t just about creativity; it’s about consistency, strategy, and insight. If you want your content to perform well, you need a tool that helps with scheduling, analytics, hashtag tracking, and content planning across platforms.
Metricool is a social media management platform built to help creators, businesses, and agencies do exactly that. Designed for multi-platform control, content calendar workflows, and deep analytics, this Metricool review explores how the tool works, its key features, pros & cons, pricing, and whether it’s the right pick for TikTok creators in 2025.
What Is Metricool?
Metricool is a SaaS social media management tool that allows you to:
- Plan, schedule, and publish content to multiple social platforms, including TikTok, Instagram, Facebook, YouTube, etc.
- Use a content calendar for batches and campaigns.
- Monitor performance via analytics dashboards, competitor tracking, and hashtag data.
- Use SmartLinks and links-in-bio pages for traffic control.
For TikTok creators, this means you can see which videos are trending, what hashtags are working, when to post for maximum reach, and repurpose content more smartly based on data.
Key Features for TikTok Creators: Metricool Review
Metricool offers many features that make it useful for creators focusing on TikTok, including:
- Free Forever Plan
- Manage one brand with one profile per platform.
- Schedule up to ~50 posts/month.
- Access ~3 months of historical analytics.
- Analyze up to 5 competitor profiles.
- Smart Scheduling & Content Calendar
- Plan posts in advance across platforms using visual calendar.
- Suggest best posting times to maximize reach.
- Analytics & Reporting
- Deep analytics: track video views, engagement, follower growth.
- Competitor analysis: benchmark against other creators or brands.
- Downloadable custom reports (PPT, PDF) on higher-tier plans.
- Hashtag & Trend Tools
- Hashtag tracking and popular tag suggestions.
- Track trending topics / competitors.
- SmartLinks / Link-in-Bio Features
- Drive traffic using smart bio links. Good if you want a hub in your TikTok bio.
- Team & Collaboration Features (on Advanced / Custom plans)
- Role permissions, approval workflows, report templates. Ideal for creators working with editors or social media teams.
- Integrations
- Integrate Canva, Google Drive, Zapier, Looker Studio. Good for automating designs or report exports.
Metricool Review: Pricing & Plans
Here’s a breakdown of Metricool’s pricing tiers (as of 2025):
| Plan | Approx Price* | Best For / Key Features |
|---|---|---|
| Free (Forever Free) | ~$0 | Beginners / solo creators who want to test. Includes up to 50 monthly posts, basic analytics, competitor tracking, limited history. |
| Starter Plan | ~$18/month (annual) | Small teams or creators managing multiple brands. Unlimited scheduling, historical analytics, more competitor profiles, SmartLinks etc. |
| Advanced Plan | ~$45/month (annual) | Agencies or creators needing team access, custom reporting, integrations like Zapier and Looker Studio. |
| Custom Plan | Custom pricing ~ Let’s talk! | Enterprise or agency scale with many brands, advanced API use, white-label reporting etc. |
Prices depend on location and whether billed monthly vs annually. Always check the Metricool website for your region.
Pros & Cons: Metricool Review
Pros ✅
- Very generous affiliate commission (50%) with recurring earnings.
- Strong features even on lower tiers (free plan gives useful analytics & posting).
- Smart scheduling, competitor tracking, SmartLinks are high utility.
- Multiple integrations (Zapier, Canva, Looker Studio) add flexibility.
Cons ❌
- Free plan has limitations (history length, number of brands/profiles, fewer integrations). Metricool
- Advanced/team features are locked behind higher pricing.
- Some users report issues with reach when using scheduling tools—this can vary by platform. (Scheduling sometimes results in lower engagement vs. native posting) – anecdotal but worth considering.
Who Should Use Metricool?
Metricool is especially well suited for:
- TikTok creators who want to scale their content creation and posting without manually posting everywhere.
- Creators who want data: trend insights, competitor benchmarking, hashtag performance.
- Small agencies or teams needing team workflows, report generation, or managing multiple brands.
- Creators who need a smart link in bio hub + cross-platform scheduling.
If you want more control over your social strategy (not just content output, but also who sees what, when, and why), Metricool is a strong option.
Metricool vs Alternatives
Here’s how Metricool compares with other tools like (for example) Later, Buffer, or Beacons:
| Feature | Metricool | Beacons.ai | Later |
|---|---|---|---|
| SmartLinks / Bio Link Pages | ✅ Yes | ✅ Strong | Limited |
| Deep Analytics + Competitor Tracking | ✅ Strong | More minimal | Moderate |
| Multi-Brand & Team Features | ✅ Available at higher plans | Available but more focused on creators | Moderate |
| Schedule across platforms including TikTok | ✅ Yes | Limited or via external tools | Yes (varies) |
If your focus is analytics + scheduling + multi-brand workflows, Metricool often offers better value than alternatives for creators wanting both content and strategy.
Final Thoughts
Metricool is a powerful all-rounder for TikTok creators who want more than just posting tools. It blends scheduling, analytics, competitive insights, and smart link tools in one dashboard – making it strong for creators who want strategy + execution.
If your goal is consistent TikTok growth with real data and better workflow, Metricool deserves a trial.
👉 Ready to try Metricool Premium?
Conclusion
🚀 Want to schedule better, post smarter, and grow with insights?
👉 Get Metricool Premium today and start unlocking data-driven growth for your TikTok content.
FAQs for Metricool Review
Q1: What is Metricool used for?
A1: Metricool is a social media management tool that helps creators and businesses schedule posts, track analytics, monitor competitors, and optimize their content strategy across TikTok, Instagram, YouTube, Facebook, and more.
Q2: Does Metricool work with TikTok?
A2: Yes, Metricool integrates directly with TikTok. It allows you to schedule videos, monitor engagement, track hashtag performance, and view detailed analytics to improve your TikTok growth strategy.
Q3: Is Metricool free?
A3: Yes. Metricool offers a free forever plan that includes up to 50 scheduled posts per month, three months of analytics history, and competitor tracking. Paid plans unlock unlimited scheduling, deeper analytics, SmartLinks, and team features.
Q4: How much does Metricool cost?
A4: Metricool pricing starts with a free plan, while premium plans begin at around €14/month when billed annually. Advanced plans with team access and integrations cost more, with custom pricing available for agencies and enterprises.
Affiliate Disclosure:
This post contains affiliate links. If you use them to purchase Metricool Premium via links on this page, I may earn a commission at no extra cost to you. I only recommend tools that I believe provide strong value to TikTok creators.
